These people are your target audience. School, 43 Margaret St. . Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. FEMA IS-29: Public Information Officer Awareness Answers. Recall preparation techniques that contribute to a successful media interview. It can be taken alone or before Basic Public Information Officer Training (G290). A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. What is in it for them? There are all kinds of emergencies out there that we can prepare for. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Uses correct grammar and contains no spelling or punctuation errors. Determines what the public needs to know. Public Information and Warning . Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. All of the above, 23. C. is presented as a bad example of public information management. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu AZ Department of Health Services Directors Blog. This feature can facilitate abuse of the system. . You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Sound bite B. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. 18. Access to the scene for information and images. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Spelling- and grammar-checking tools (printed and computer software). The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Its community preparedness. What is happening in other areas? Are there warnings or other critical messages to be communicated to the public? Your organization may have other format preferences, such as single-spaced and one-page only. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. endstream endobj startxref How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. All goals should have a target date for completion. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. This course can provide a basic understanding of the PIO function for those new to the position. News releases should adhere to the Associated Press (AP) Stylebook. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 In other words, express parallel ideas in parallel grammatical forms. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Possess and enhance certain qualities and skills that make an effective PIO. Avoid acronyms. Determining hazard impact is a crucial component in emergency planning. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. (For example: The suspicious package was the size of a laptop computer. The National Incident Management System (NIMS) is:A. Technology has a great impact on your ability to manage the message. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. C. is a failed theory and should not be used by modern public information officers. To read this blog, go to:http://emergency.cdc.gov/. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Serves as an advisor to the Incident Commander. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Under the ICS, the PIO works for: A. What do they already know about the topic? They heighten awareness of community hazards and encourage the public to take steps to become more prepared. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Leaves the decision as to who will be in the pool to the media. B. an important part of the PIOs job. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Were people prepared for previous incidents? Grab the attention of your readers so that they will continue reading. This lesson reviews the four steps in creating a public awareness campaign. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. They knew that they werent being led down another road, that they were hearing things unfiltered. Check with them to see if the location selected for a media area will allow them to accomplish this connection. They can be used for personal networking, professional networking, and sharing public information. 140-character stand-alone micro-blog statements. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Promote government programs and activities B. If you use an acronym, make sure your audience understands it. The 8-Step Communication Model includes:A. Assess the current situation B. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . 95% B. Social Media: Preparedness 101: Zombie Apocalypse. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. They focus on specific issues or programs to move the public to take action. Traditional media (print, radio, television). For some incidents, implementing a media area may be an important way to manage the situation. This training focuses on both parts of the equation. Describe the role and function of the PIO. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Be accessible and return calls and emails promptly. Public information entails the processes and systems that enable effective communications with various target audiences. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Provide information and updates in a timely manner. Public information can help people make the right decision at the right time. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. For more information on AP style, go tohttp://www.apstylebook.com. And thats not all. The role of the pubic information officer. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. The good news is that preventing heat related illness is easy to do if you just use common sense. Time is a crucial element in any public awareness campaign. . Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. 17. It also helps identify the target audience for a particular public awareness campaign. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Next you need to identifyhowyou will communicate. Demonstrating an understanding of media needs and operations. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. B. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Click on a program for additional information. . This includes: More information on learning about the whole community is presented in Lesson 4. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Evolving media (Web sites, email, blogs, social networking sites, etc.). Please note that the is program now requires a fema sid to be used instead of your ssn. B. is not bound by public record laws. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. In this lesson youll learn more about creating public awareness campaigns. Simplify complex ideas by using short sentences. Narrator: Red Stick Ready targets every segment of the community. Resource Typing Definition for Response . Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! The most important point is is an example of a transition phrase or: A. NIMS Description of the PIOs Responsibilities. What are priorities within your organization? Brian Hyer: We had all kinds of questions. D. The ninety-five (95%) segment of the 95/5 concept, 5. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The process for ensuring that a public information message was accurately conveyed is typically called: A. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Resident/Non-Resident, Trainer Program, etc. IS-29.A: Public Information Officer Awareness - FEMA In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. The latest information on activities, events, and resources. A Federal structure designed for large-scale, multijurisdictional incidents B. Now that you have some tips for better writing, lets look at how to write a news release. Proactivity occurs during A. This course should take approximately 7 hours and 25 minutes to complete. Look at the audience, but dont lock eyes with any one person and dont look into the camera. B. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Wear your uniform or neat, conservative attire if not in uniform. This course can provide a basic understanding of the PIO function for those new to the position. Many different social media monitoring tools are available. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. A tornado strikes in the Midwest. These sites make it easy to establish networks of contacts. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Print medianewspapers and magazinesare the first type of mass media developed. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Always connect with the Incident Commander before making any statement to the media. the feedback has been, you know, we appreciate this. Campaigns are usually multifaceted, combining events and various media to get the message out. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. This is a release that you post online. Many wikis are open to alteration by the general public without requiring them to register user accounts. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Functions of the Public Information Officer - emilms.fema.gov Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. wA{)K+Xk80538L``V[mvWS|?9U7 Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). For example: Active voice is clear, direct, and concise. D. seek media release approval from the Communication Unit Leader., 24. You can find the complete list of courses in the Spanish language course list. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Work within the emergency management system. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The PIOs primary responsibility to organizational leadership as an advisor is to: A. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. %%EOF Quantify results when evaluating public information efforts. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. A media pool: Note: Media pools can cause disagreements among the media. How or what can your community learn from these events? endstream endobj startxref At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Communicating factual information with the public is the most important job function of a PIO. C. Identify all the news media covering the area. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Increased information needs can be handled. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. PIOs need to have a thorough understanding of the communities they serve.
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