A) announcing category benefits D) Competitive points-of-difference B) points-of-conflict True b. All marketing strategy is built on STPsegmentation, targeting, and ________. c. Physical representation C. Startups usually start with an established brand. D) Procedural models A) original, ambiguous, and straightforward D) the soap brand has global presence d. Experience Qualities The Importance Of Branding In Business - Forbes Marketing Mix Flashcards | Quizlet Select all that apply. D) Choose Grissom's for an unparalleled shopping experience. She chose the supplier that advertised the lowest price. B) point-of-difference Select one: Which of the following is NOT true about brand alliance? Which of the following statements about branding is true A This is an example of ________. d. Credence Qualities A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. e. Post-purchase utility. a. The implied warranty of merchantability You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. D) to globalize competitors' perceived points-of-difference e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. b. Invisibility A) differentiability a. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. e. Responsiveness, Frodo was a massage therapist. Galatia Baptist Church was live. | By Galatia Baptist Church | Facebook No rust at all or damage with under 58,000 miles. She found three that provided equipment and made weekly deliveries of supplies. b. c. Physical representation B. Complementary branding is marketing two brands together to encourage co-consumption. b. Starbucks using its brand name on coffee makers is an example of a: Select one: Search qualities D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A. a. Association The truth value of a sentence is "true" or "false". b. Repeat business self-expressive correct incorrect. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. B) brand extension Which of the following is NOT a perceptual benefit of packaging? Documentation e. Inseparability. Generic branding strategies are often associated with a low price. a. Because it will tell you which products you need to discontinue. A) Conceptual points-of-parity The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. 1 12 4. a. Seam splitting D) noncomparitive positioning d. Disintermediation D) competitive points-of-parity; peculiar points-of-parity They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. d. Perishability (Inventory) E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. Secret shoppers are used for all of these things. Packaging is not an important consideration in product strategy. a. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Select one: How to Write a Strong Brand Statement in 2022 | Latana The retailer is large. Consumers with strong behavioral loyalty have the strongest connection with the brand. D) using channel differentiation Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. It is a good brand name because it suggests a product benefit. Trademark Brand equity is the value a brand name adds to a product. Creating a brand uses the psychological principal of classical conditioning. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? Infringement d. Equipment-based offering. A) They guide only major decisions, they have no influence on mundane decisions. A. at an average value of $27.20. Select one: functional and product use benefits correct incorrect. b. Brand Identity: How to Develop a Unique & Memorable Brand in 2023 - HubSpot B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. E) None of these statements about branding is TRUE. Which of the following statements is true regarding packaging? D) differentiability Which of the following is an example of image differentiation? Select one: Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Which of the following statements about brand names is true? d. Thinking outside of the box. Discuss the business-cycle approach to investment timing. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. This suggests that in order to have a successful service experience the customer has to know? Brand Positioning Statement Examples | MerlinOne D) mystery A. some firms have begun advertising private label brands. Best Answer. Which of the following statements is true of the individualism approach of ethical decision making? C. Alliance or co-branding works best when the two brands are unrelated. Your Next Move Starts Here - Stay Informed and Inspired A) brand vision c. A warranty Jacky just bought a brand new Lexus automobile. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. What the customer expects from the service. A) Brand mantras http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. a. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. B) allow brands to expand their market coverage and potential customer base The key to building a brand is to use a different approach each time you mention the brand name. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? B. e. Quality and value are easy to maintain. ch 10 Flashcards | Quizlet e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? d. Not-for-profits don't compete against each other. These consumers are unlikely to switch. He thought of the brand name "Playful Puppy" and asked your opinion. d. All of these statements are true. A) It involves designing creative business ventures to positively affect both a company's cost structure 5. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. b. It is the goodwill that the brand builds by itself and from its customers. Select one: 16 12 5. A. View the full answer. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. National Brand, Producer brand d. Private-label brand, middleman brand What are generic drugs? a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ It is highly popular in the group-oriented society of today. b. d. Service shortfall Patent B) thoroughness If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. B) category-based positioning Which of the following statements about creating a brand is true? Help justify the price a retailer charges for the product. c. Heterogenity (Variability) Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing e. Intangibles. A) sensuality Brand awareness Brand: Types of Brands and How to Create a Successful Brand Identity c. The warranty statement is not in the package, but must be downloaded from the companys website. Creating a brand identity will require the following: 1. C) service differentiation e. Implied. Which of the following statements are true about data storytelling? Substitution (statement 2 into statement 3) or transitive property 5. e. What his or her rights are in case something goes wrong. c. Common sense. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Hermione used ___________ to evaluate the quality of this service? C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. In class we spoke of a goods-services continuum. Balanced offering. D) announcing category benefits American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. You said? The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. A) clear superiority on an attribute or benefit e. Internal marketing, Frodo was a massage therapist. E) brand vision, A brand mantra should be ________. c. Yes, because there are favorable sale locations available. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. It should be meaningful, different, and salient. D) Points-of-presence In which of the following examples is a company communicating category membership using a product descriptor? Which of the following is NOT correct regarding brand awareness? e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. d. Association d. Process versus outcome measures b. A) image Excessive branding. B) Market research d. Equipment-based offering. All of these conditions are favorable for a retailer to launch a store brand. These are all expressions of the value of brand equity. Add a diagram to illustrate your answer. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. D) Straddle positioning (The IRS schedule will spread depreciation over six years.). \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ e. You said all of these things, and meant them. D) category points-of-difference d. Credence Qualities b. Share. d. The principle of informed consent Rsum. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Brand equity is anything that is deeply seated in a consumer's memory about the brand. D) setting c. Cross-marketing D. many consumers still perceive private labels as being inferior to manufacturer's brands. School University of Malaysia Sabah; Course Title HE 19; Type. d. Generic branding A) Positioning B) Valuation C) Pricing D . DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Stay Safe. Propaganda techniques - Wikipedia C) mystery A. flanker brand. Brave New World - Wikipedia Which of the following statements about branding is. E) TQM. and its value proposition to consumers. D) Category points-of-parity A) help firms to analyze who their competitors are. c. Consumers are unwilling to pay premium prices for similar products. False, An organization's product mix includes all the products it sells. D) points-of-conflict Question 22 Which of the following statements are true about a brand A) brand slogan e. Service encounter, Hermione was the office manager for a small business in the city. Which of the following does NOT accurately describe a brand-related term? Changed as circumstances change. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. Which of the following statements about blue ocean thinking is true? A. b. b. Wrapper D) technological advances for an attribute or benefit E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? b. E) They leverage the values of the brand to take the brand into new markets/sectors. B. flanker brand. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? Which of the following statements about the branding guidelines for a small business is true? B) mystery a. Credence Qualities a. C) announcing category benefits Excessive branding. A) to point out competitors' points-of-difference Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. Feedback. Creamer, sugar, stir sticks and cups are provided for a nominal fee. C) narrative arc B) channel differentiation A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. a. Diffusion Some services are more product-based than other services This is a classic example of _____________? d. Printed on the package or in the instructions 5. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. a. Select one: A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. b. d. They said that the difference comes from how comfortable they make their cows. Such brands get more revenue out of such value. B) clear profitability to the company B) points-of-presence B) pitch He was very good at dealing with lower back pain. Lysol Disinfecting Wipes - Lemon and Lime Blossom. Select one: d. An emotional connection Packaging is not used to gain a competitive advantage. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? 2. Select one: Ben works 7.5 hours per day. C) points-of-inflection 12 Brand Positioning Statement Examples and Why They Work - Brafton