Own it! Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. However, Id love to hear what you think about it first. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Today Im going to tell you, no. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. (Were talking multiple millions in volume.). The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Looking forward to catching up with you soon!. Diversify Your Outlets 5. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Acronyms and jargon can kill your message. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. 4. I love your program, Jennifer. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. What's the reason you're reporting this blog entry? Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Jennifer - I really needed to read this!! You can get his full briefing in this video. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Or ask for feedback?? It is also important for you to diversify your outlets. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Now the client is expecting Jasons call and will be much more likely to have a referral ready. When they got the postcard, they called me. For many, leads are drying up a bit, so you may be feeling a little stuck. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Heres one of our best scripts/real estate email templates for Listing E-Alerts. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. For brand new agents a simple Excel spreadsheet will do the job.. Dear (Name), How are you? For example, you may want to host a simple summertime cookout. And yes, for years they have been. Wish I could use it but after 25 years it would look odd! Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? If you havent been staying in touch with your SOI like you know you should, youre not alone. Check out our full post on prospecting on Facebook! That is how you can really add someone to your sphere of influence. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Let us help you. and Pensacola Beach real estate 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Holiday cards are a classic way to stay in touch throughout the year. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Then, send a personal note to them. That is why social media is helpful. After youve sent the initial letter, be sure to stay in touch periodically. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Thanks for shring this Yah-me. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. You made your calls and used your Realtor sphere of influence scripts. Were going to give you everything you need to work your SOI like a pro. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Human connection is in high demand. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! What Is a Sphere of Influence? Dont do that. ), And lets face it. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. If so, just be a little more intentional whenever you log on. Take a few minutes to really get to know them. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. You need to take a look at the people you are connected with on social media. (True Story)Order Your Here! We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. make an informed decision when buying or selling a house. Share your reason for becoming a Realtor. You might even want to use a real estate CRM. Ill be happy to do the research and get back to you quickly. Instead of scrolling past updates from your sphere, take a second to like or comment. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. (MAKE SURE your contact deets are in your profile!). Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform.